We all use them. I don’t know whether they come with the “times” – maybe there were 80’s buzzwords, 90’s buzzwords, and finally today’s buzzwords.
I can think of a whole lot. We have certain buzzwords at work – if you use them in a meeting, people will either be pleased, or they will be seriously upset.
There are magazine buzzwords, advertising buzzwords, political buzzwords – “Innovation” is one of the advertising buzzwords. The real meaning behind the word? “The act of introducing something new”. Now I’ve heard that word being in a lot of ways – and not all of them was introducing “something new”. A “buzz-phrase” that magazines like to use is “10 Easy Steps To…” whether they’re selling a weight loss programme, or a new guide to meet the man of your dreams, those phrases make people buy the magazines.
Why do people use buzzwords? According to Matt “…buzzwords are often a mask. People who use them are covering up their ideas — or the lack thereof”
I have to agree with this. If you had to remove all the buzzwords from our conversation, it will remove a lot of the bullshit from adverts, magazines, and politicians’ speeches!
We might end up talking a lot less, but saying so much more.
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If you removed all of the buzzwords from politicians’ speeches, none of their speeches would last more than about a minute and a half — if that. Of course, the good thing is then we would have more time to do immensely more useful stuff than listening to politicians, like picking lint out of our navels, for example.
LOL… picking lint out of out navels?
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