Dizzy Dee

We all use them. I don’t know whether they come with the “times” - maybe there were 80’s buzzwords, 90’s buzzwords, and finally today’s buzzwords.

I can think of a whole lot. We have certain buzzwords at work - if you use them in a meeting, people will either be pleased, or they will be seriously upset.

There are magazine buzzwords, advertising buzzwords, political buzzwords - “Innovation” is one of the advertising buzzwords. The real meaning behind the word? “The act of introducing something new”. Now I’ve heard that word being in a lot of ways - and not all of them was introducing “something new”. A “buzz-phrase” that magazines like to use is “10 Easy Steps To…” whether they’re selling a weight loss programme, or a new guide to meet the man of your dreams, those phrases make people buy the magazines.

Why do people use buzzwords? According to Matt “…buzzwords are often a mask. People who use them are covering up their ideas — or the lack thereof”

I have to agree with this. If you had to remove all the buzzwords from our conversation, it will remove a lot of the bullshit from adverts, magazines, and politicians’ speeches!

We might end up talking a lot less, but saying so much more.