Flash Mob Hits South Africa

Flash Mob > Pillow Fight @ V&A WaterfrontEver heard of the “Flash Mob”? I haven’t, till I opened IOL tonight. Maybe I’m just a bit uninformed, but this really intrigued me…

Here’s what it is: In modern usage, flash mob describes a group of people who assemble suddenly in a public place, do something unusual for a brief period of time, and then quickly disperse. They are usually organized with the help of the Internet or other communications networks.

Flash mobs did the rounds in Europe in the summer of 2003, and apparently this strange phenomenon finally hit South Africa. Here’s the summary article from IOL

Saturday shoppers at the V&A Waterfront were gob-smacked when about 150 people arrived at the area near the amphitheatre and staged a lively mass pillow-fight.

At precisely 12.07pm on Saturday the area was invaded by a horde of pillow-wielding young people who spent about a minute energetically beating each other about the head and face before collapsing briefly, then scattering.

The incident, organised by Brandon Matley, 20, and Andrew Kerr, 20, was described by Matley as a flash mob event following a global trend of similar occurrences. During these events a group convenes in a public space, briefly does something unexpected or random then swiftly disappears.

Pretty weird, huh? I find it even more weird that I’ve been left in the dark about this for so long!

Sources: Wikipedia & IOL

5 comments ↓

#1 kuntrygurl on 03.05.07 at 1:24 am

LOL!!!! Love the emails you sent me.

#2 tom on 03.05.07 at 6:23 am

Don’t feel bad this is the first I’ve ever heard of them too!

#3 slicksumbich on 03.05.07 at 4:56 pm

Never heard of them here either. I’d like to go to a pillowfight as long as they invite my ex wife too.

#4 Steve on 03.05.07 at 7:17 pm

That sounds cool.

When I was young it was called a “happening”.

#5 DotMySpot on 03.19.07 at 1:48 pm

Hmm,, wot happened?

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