Minds Behind Advertisements??
Who are the people who think up television commercials. Yeah I know they’re from advertising agencies. But what I’m wondering is who are they really. What type of people are they? Some adverts are really good. Personally I love the new MTN adverts - I know a lot of people despise them, because they don’t advertise the products or services offered, but I
think they’re pretty creative.
There are a couple of ads which I can think of now which are pretty lame. They don’t hold any connection with the products or services, and neither are they creative. They just don’t make sense. Help me out if you know the meaning of the Peroni (beer) advertisement? It has a kinda catchy tune, but that’s all. It doesn’t make much sense to me.
I’m just wondering where these advertisers get their ideas from. I seriously think some of them smoke pot before starting to work on a new project. Others are just so bland that I doubt a professional agency would want to admit to even working on it.
The worst of all this is that even the nonsensical bland adverts have to get approval from the board of directors. Television commercial are bloody expensive, so I’m guessing that when they review these adverts, they actually think they’re good. That its a good sales pitch, and obviously there sales are going to improve. If I was on a board like that, I’d want the general public, or at least the people who have been buying my products in the past, to understand the advert. And if they wouldn’t, at it should make them curious enough to try and find out what the big ‘hoo-ha’ is all about…
Makes sense? To me it makes perfect sense, but maybe I’m weird.
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Nah, it makes sense
A number of adverts these days (at least in SA) are ridiculous. But I guess there isn’t much we can do about that except wonder what sort of creative mentality (or lack thereof) these people have.
In relation to advertising, I tbought you might find this interesting: http://www.youtube.com/watch?v=ZyQjr1YL0zg
I know exactly which ad you’re talking about, only I thought it was mineral water. An ad’s job is to grab your attention from between the five other ads that were on before it. Ads like the Peroni one are meant to do that too, but they don’t create a lasting impression of whatever they’re trying to sell, just of the ad.
As for how they get approved, I’d say it’s because the board of directors, as you put it, have no eye for these types of things. They’re bankers and lawyers. “People with no light in their eyes” as Hunter Thompson so accurately put it.
The Peroni ad is a homage to Fellini’s La Dolce Vita (1960), the movie that spawned the word “paparazzi”. Presumably the advertisers are selling the beer on its Italian style and heritage. Peroni: the beer for posers.
Dizzy, some of those adverts are tested on the public in small groups or in specific geographical areas but it is amazing how many bad ones get out there…Also I think ads are sometimes better than the shows they put out there for us to watch..
ROFL @ Mineral water - it would make more sense to me if it was
Thank you for clearing that up Sarah!!
Tom I think you’ve got a point. A lot of adverts these days are really bad, but so are some of the shows on TV!!
Nandos had a streak of really good ones, I think it was right after the one about the seeing-eye dog that upset some people.
The ones with Rash and Rashtoo (sp) for corsa lite are classic most of the time.